When I joined PUMA Training in June 2024, the account was navigating the aftermath of four rebrands. Although the final identity had been established, the frequent changes had created audience confusion and reduced engagement. My role was to create and implement a content strategy that addressed these issues while making the most of the resources available.

With only three key product initiatives and a tight budget, we had to approach content creation strategically. I was responsible for every phase of production, including concept development, filming, editing, and final delivery. This meant finding creative, cost-effective ways to produce high-quality content that felt fresh and relevant. We experimented with a range of styles, from sleek, commercial-grade visuals to playful, meme-inspired posts, ensuring our content resonated with a wide audience.

To see my campaign work for the HYROX x PUMA collection, click here